https://edanmichener.com Edan Michener Design Sat, 10 May 2025 21:26:54 +0000 https://edanmichener.com en https://edanmichener.com/Work-1 Mon, 10 Feb 2020 05:40:15 +0000 Edan Michener Design https://edanmichener.com/Work-1 https://edanmichener.com/Nike-2024-Creative-Direction Tue, 05 Mar 2024 20:58:03 +0000 Edan Michener Design https://edanmichener.com/Nike-2024-Creative-Direction <img src="https://freight.cargo.site/t/original/i/cadc50edf5b14867dd0530d3123bd7580628742c697ebdfcf05f089c375b656d/P1.png" alt="Image" style="width: 100%; height: auto;"> Brand Identity Campaign Nike 2024 Creative Direction Challenge Victory is the heart and soul of Nike. It’s the brand’s namesake. However, the common way that most would define victory in fact alienates many athletes. Victory is more than just about the wins. But how do we make athletes see that while walking the fine line between inclusivity and aspiration. Solution Change how athletes see victory by transforming it into more of a feeling, rather than an outcome. A feeling that only you can feel. Role: Senior Visual Designer <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6fb6f4a105c40c28b9de42b51cfde6e80c913244acc266033ba24b616457dd1a/P2.png" data-mid="209866178" border="0" src="https://freight.cargo.site/w/1000/i/6fb6f4a105c40c28b9de42b51cfde6e80c913244acc266033ba24b616457dd1a/P2.png" /> Design Concept In order to change the perception of victory into more of a unique feeling for athletes, we crafted a design direction that combined Nike’s roots in iconic portrayal’s of athletes with a new typography-led way of visualizing each athlete and product’s story. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a7260eb104ed80b256541c49688d233212df6ed86f9458b4f850770ad98bf6ff/Sophia-tube.png" data-mid="206133829" border="0" src="https://freight.cargo.site/w/1000/i/a7260eb104ed80b256541c49688d233212df6ed86f9458b4f850770ad98bf6ff/Sophia-tube.png" /> Expressive Type <img width="1693" height="176" width_o="1693" height_o="176" data-src="https://freight.cargo.site/t/original/i/f7e116073ca476f4d8fe8fb7ffaca0ed354642829523a5c0c95bc2445aeaedbd/Group-48097750.png" data-mid="206133658" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/f7e116073ca476f4d8fe8fb7ffaca0ed354642829523a5c0c95bc2445aeaedbd/Group-48097750.png" /> Typography was a principle way we could infuse personality and feeling into the direction. Starting with Helvetica Neue as our base, we added selective “word hacks” into our type treatment to imbue each design with a story-driven type treatment. This treatment is variable depending on the athlete/product story/insight/benefit. <img width="637" height="798" width_o="637" height_o="798" data-src="https://freight.cargo.site/t/original/i/2d39a210db762b169085aa1c6f28f3104b12fee35898e127c0f50b11c2d99cd3/Rectangle-1647.png" data-mid="206134116" border="0" src="https://freight.cargo.site/w/637/i/2d39a210db762b169085aa1c6f28f3104b12fee35898e127c0f50b11c2d99cd3/Rectangle-1647.png" /> <img width="637" height="798" width_o="637" height_o="798" data-src="https://freight.cargo.site/t/original/i/d03315c3bb6542cb6fc4a58346a90bc271a5e6ba4c6791c574aee5a2291e7130/Rectangle-6660.png" data-mid="206134119" border="0" src="https://freight.cargo.site/w/637/i/d03315c3bb6542cb6fc4a58346a90bc271a5e6ba4c6791c574aee5a2291e7130/Rectangle-6660.png" /> <img width="637" height="798" width_o="637" height_o="798" data-src="https://freight.cargo.site/t/original/i/35c68f46bf76ac6dce71df92d56bc59c94231f87fadecf924749af0a8c056f43/Group-48097751.png" data-mid="206134120" border="0" src="https://freight.cargo.site/w/637/i/35c68f46bf76ac6dce71df92d56bc59c94231f87fadecf924749af0a8c056f43/Group-48097751.png" /> <img width="640" height="798" width_o="640" height_o="798" data-src="https://freight.cargo.site/t/original/i/36752345cdacbca8f4e1c3f53f137cf0def9f80c4e34c7499a06ef05ea0f6f95/Frame-48097409.png" data-mid="209868296" border="0" src="https://freight.cargo.site/w/640/i/36752345cdacbca8f4e1c3f53f137cf0def9f80c4e34c7499a06ef05ea0f6f95/Frame-48097409.png" /> Contextual Color Another way we found we could incorporate unique, story-driven design elements was through color. We created a simple technique of extracting a set of colors from a blurred crop of a story’s core imagery and using that to fill things such as micrographics, headlines, and backgrounds. Sport-Inspired Motion Taking cues from the natural sounds of sport, we constructed a motion concept that brings an inherent energy into the design system. The sound of a footballer sprinting up the pitch. The sound of a basketball bouncing off the hardwood. All of these sounds are taken and used to create a natural yet rythmic tone for the motion system. <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/6efdf7a6894320d67b9c48b07a91599fd58ebe379e69baed69359729bc79dbe4/164.png" data-mid="219805638" border="0" src="https://freight.cargo.site/w/1000/i/6efdf7a6894320d67b9c48b07a91599fd58ebe379e69baed69359729bc79dbe4/164.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/abecc85538cb2d6ec90657dea8bfa61fa0ccfdb961bcc09c9bfb5aef098b9016/178.png" data-mid="219805637" border="0" src="https://freight.cargo.site/w/1000/i/abecc85538cb2d6ec90657dea8bfa61fa0ccfdb961bcc09c9bfb5aef098b9016/178.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b2d3d648d14d3d46bc42d4aed895a4aa9f6324498169506dfc9ef28c447c7013/195.png" data-mid="219805636" border="0" src="https://freight.cargo.site/w/1000/i/b2d3d648d14d3d46bc42d4aed895a4aa9f6324498169506dfc9ef28c447c7013/195.png" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/52062ae68124c85c172ec88c054af8008a3616e6653fa5faea5b7bfc7a6c5300/222.png" data-mid="219805635" border="0" src="https://freight.cargo.site/w/1000/i/52062ae68124c85c172ec88c054af8008a3616e6653fa5faea5b7bfc7a6c5300/222.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6bc0a4485a0ed1ebc033a2ed812a74044884e31508f9543002a505395618ebde/246.png" data-mid="219805634" border="0" src="https://freight.cargo.site/w/1000/i/6bc0a4485a0ed1ebc033a2ed812a74044884e31508f9543002a505395618ebde/246.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/901d864701e81b00207392b8d848d72f230dffb90644c972646a90ca3606b2c0/259.png" data-mid="219805633" border="0" src="https://freight.cargo.site/w/1000/i/901d864701e81b00207392b8d848d72f230dffb90644c972646a90ca3606b2c0/259.png" /> Credits — Edan MichenerAndi SilvaBello Agustina CarneroSturm Matt Jakob Jin Bae Jordan Hoagbin Miyu Shirotsuka Gabriella Narvaez Luanda Farinha Flavio Montiel Arthur Ruiz Antonio Souza https://edanmichener.com/Nike-Run-APLA Sat, 10 May 2025 21:26:54 +0000 Edan Michener Design https://edanmichener.com/Nike-Run-APLA <img src="https://freight.cargo.site/t/original/i/4cab197b16f68b762de6519b7fbcce89f0eed263d5be0acaf2d198f3d3f1661c/P1.png" alt="Image" style="width: 100%; height: auto;"> Brand Identity Campaign Animation Nike Run APLA Challenge Nike’s 2024 Run Campaign needed to be extended into international markets outside the US, namely key cities in Korea, Brazil, and Portugal that are a part of the company’s Asia Pacific Latin America (APLA) market. SolutionA copy, design, and motion system that spans multiple languages, including key OOH and local event placements. Role: Senior Visual Designer <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97ca6e04f08fc637f8d9505757cf26181d8a4df7656d433e54390f7a20e5aeca/37.png" data-mid="233042312" border="0" src="https://freight.cargo.site/w/1000/i/97ca6e04f08fc637f8d9505757cf26181d8a4df7656d433e54390f7a20e5aeca/37.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/87063f525b4b63cd8b7cbba72413fa5bf71b4b3e01363bb427116b8e34424a20/81.png" data-mid="233042482" border="0" src="https://freight.cargo.site/w/1000/i/87063f525b4b63cd8b7cbba72413fa5bf71b4b3e01363bb427116b8e34424a20/81.png" /> Concept Running is all about pushing past your comfort zone. That ethos is reflected through copy, design, and motion that brings uncomfortable truths about running to the forefront, but turns them on their head. By pushing beyond those limitations, every runner wins. <img width="803" height="1080" width_o="803" height_o="1080" data-src="https://freight.cargo.site/t/original/i/70d15f672e6950b84fc2628c1b86708acb146ff656d05e63a7ac6a4ca9740399/83.png" data-mid="233042485" border="0" src="https://freight.cargo.site/w/803/i/70d15f672e6950b84fc2628c1b86708acb146ff656d05e63a7ac6a4ca9740399/83.png" /> <img width="1000" height="500" width_o="1000" height_o="500" data-src="https://freight.cargo.site/t/original/i/c810830b201dfd42d34af2c6aab8b448c98bf492578d119f4a413849eace3e29/RunBeyond_LogoExploration_11.gif" data-mid="233045584" border="0" src="https://freight.cargo.site/w/1000/i/c810830b201dfd42d34af2c6aab8b448c98bf492578d119f4a413849eace3e29/RunBeyond_LogoExploration_11.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cad4c5bbb5bd1b6e4907cbaa349b0cb881d024e013390d7749b76bed648e5f5b/80.png" data-mid="233042351" border="0" src="https://freight.cargo.site/w/1000/i/cad4c5bbb5bd1b6e4907cbaa349b0cb881d024e013390d7749b76bed648e5f5b/80.png" /> <img width="803" height="1080" width_o="803" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ffe8662fecd92252940f897088550d192569feba4b933264f73f5526cf47d6f/82.png" data-mid="233042481" border="0" src="https://freight.cargo.site/w/803/i/6ffe8662fecd92252940f897088550d192569feba4b933264f73f5526cf47d6f/82.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/52703a143cc2877f5e17273392dab09cb75049bd2ff015fe76131576bd5b98df/76.png" data-mid="233042347" border="0" src="https://freight.cargo.site/w/1000/i/52703a143cc2877f5e17273392dab09cb75049bd2ff015fe76131576bd5b98df/76.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/27f411832b99695869a03c1491fd0e68fac6b7e8fa012f8c18751b6d6abecd03/71.png" data-mid="233042353" border="0" src="https://freight.cargo.site/w/1000/i/27f411832b99695869a03c1491fd0e68fac6b7e8fa012f8c18751b6d6abecd03/71.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b107691160dec1cd17b2c989ed8f65fb8e85b88f8301b6505832034463e1b022/72.png" data-mid="233042352" border="0" src="https://freight.cargo.site/w/1000/i/b107691160dec1cd17b2c989ed8f65fb8e85b88f8301b6505832034463e1b022/72.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d6ed90f178051eb3a2fc14110413e0906e0409ce97596df9f3fb18f4fa087fc1/79.png" data-mid="233042348" border="0" src="https://freight.cargo.site/w/1000/i/d6ed90f178051eb3a2fc14110413e0906e0409ce97596df9f3fb18f4fa087fc1/79.png" /> Credits — Edan Michener Agustina CarneroSturm Matt Jakob Jin Bae Bridget Hildebrandt Emma Ziesemer Peter Toutant Alice Aguiar Jake Kim Julia Garicochea https://edanmichener.com/McDonald-s-Corporate-Web-Redesign Tue, 10 Nov 2020 18:46:34 +0000 Edan Michener Design https://edanmichener.com/McDonald-s-Corporate-Web-Redesign <img src="https://freight.cargo.site/t/original/i/c48e6a0e6016a8333e42e8d38fe841e5b02a19b057ad36e0c3f03160118997e0/mcd-bg.png" alt="Image" style="width: 100%; height: auto;"> UI/UX Digital Product Design Prototyping McDonald’s Corporate Web Redesign Challenge To go along with the announcement of their new strategic growth strategy, Accelerating the Arches, McDonald’s wanted to refresh their entire digital corporate ecosystem, in order to better communicate their brand purpose and unify the many different pages that made up the former corporate site. Solution The new design brings the corporate ecosystem up-to-date, while also becoming the central hub for the Golden Arches worldwide. Role: Visual Designer <img width="1440" height="1028" width_o="1440" height_o="1028" data-src="https://freight.cargo.site/t/original/i/394377a22c8e99db63f3393ae1edb87096a81a8588eec8d25a979ae8e4c54327/P1-comp.gif" data-mid="88522153" border="0" src="https://freight.cargo.site/w/1000/i/394377a22c8e99db63f3393ae1edb87096a81a8588eec8d25a979ae8e4c54327/P1-comp.gif" /> <img width="1440" height="4159" width_o="1440" height_o="4159" data-src="https://freight.cargo.site/t/original/i/b0e917b38feeff1f805b8b43703cfbd2bef09841ab863da7fd4704694bc05034/Home.jpg" data-mid="88520343" border="0" src="https://freight.cargo.site/w/1000/i/b0e917b38feeff1f805b8b43703cfbd2bef09841ab863da7fd4704694bc05034/Home.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f370abb1469d16c2a81a8860734c5fa4eb36e26d1d851ec2ce9fe987d6dbe244/system-overview.png" data-mid="219809151" border="0" src="https://freight.cargo.site/w/1000/i/f370abb1469d16c2a81a8860734c5fa4eb36e26d1d851ec2ce9fe987d6dbe244/system-overview.png" /> <img width="3000" height="1486" width_o="3000" height_o="1486" data-src="https://freight.cargo.site/t/original/i/ea02f0e62429f4699c0d75012a199aee333612cd60142287496343c95ae09f9f/xd-to-viz.jpg" data-mid="88530346" border="0" src="https://freight.cargo.site/w/1000/i/ea02f0e62429f4699c0d75012a199aee333612cd60142287496343c95ae09f9f/xd-to-viz.jpg" /> The Process The success of such an immense ask depended on the ability of our team of designers, producers, and clients being able to iterate and provide feedback in real time. Figma made all of this possible and was the engine for our design team, allowing us to transition seamlessly from UX to design. <img width="2880" height="1372" width_o="2880" height_o="1372" data-src="https://freight.cargo.site/t/original/i/6bdc63dcb936a8c9a788e62909aa4210e25da2735ddf3bb92b42459710de8d2d/Screen-Shot-2020-11-11-at-2.37.42-PM.png" data-mid="88530476" border="0" src="https://freight.cargo.site/w/1000/i/6bdc63dcb936a8c9a788e62909aa4210e25da2735ddf3bb92b42459710de8d2d/Screen-Shot-2020-11-11-at-2.37.42-PM.png" /> <img width="2880" height="1390" width_o="2880" height_o="1390" data-src="https://freight.cargo.site/t/original/i/bd7e84a88d746c6d0904fd253769d8d305069cdd35c4139d8c4ecf0eedb2d0a7/Screen-Shot-2020-11-11-at-2.46.05-PM.png" data-mid="88530477" border="0" src="https://freight.cargo.site/w/1000/i/bd7e84a88d746c6d0904fd253769d8d305069cdd35c4139d8c4ecf0eedb2d0a7/Screen-Shot-2020-11-11-at-2.46.05-PM.png" /> In total, there were over 50 pages that got designed over the course of seven months and seven design sprints. These ranged from high traffic pages such as the corporate homepage, to more detailed issue pages like Conserving Forests and Food Safety... ...along with a fully functioning prototype of nearly the entire corporate website. <img src="https://freight.cargo.site/t/original/i/54ec979bfb5eaa0a0be1ced5b188834df602be37707266556f214871b4dca79e/mcd-bg.png" alt="Image" style="width: 100%; height: auto;"> Setting the Structure The previous version of the corporate ecosystem had no clear page hierarchy. From the outset, we made sure to correct that and created a clear path of information, starting at the larger and more iconic landing pages, and then filtering down to the more detailed issue pages. Level 1: Landing Page <img width="1000" height="5899" width_o="1000" height_o="5899" data-src="https://freight.cargo.site/t/original/i/6cec2ec04243a08037584484e3b79209b1d6ca4a26f09f06d84b5018832933ca/Our-Purpose---Impact-Landing.jpg" data-mid="88532867" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/6cec2ec04243a08037584484e3b79209b1d6ca4a26f09f06d84b5018832933ca/Our-Purpose---Impact-Landing.jpg" /> Level 2: Pillar Page <img width="1000" height="6356" width_o="1000" height_o="6356" data-src="https://freight.cargo.site/t/original/i/3d2cd2f8991110dc292669c7db6947f49860b9a5156029e98ab3731d0eed1f6f/Frame-969.jpg" data-mid="88532868" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/3d2cd2f8991110dc292669c7db6947f49860b9a5156029e98ab3731d0eed1f6f/Frame-969.jpg" /> Level 3: Issue Page <img width="1000" height="5415" width_o="1000" height_o="5415" data-src="https://freight.cargo.site/t/original/i/e065aa819c8b326f26647c47e2c2d610c58e53af9f72a5cd66bea53589b6df29/Frame-970.jpg" data-mid="88532869" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e065aa819c8b326f26647c47e2c2d610c58e53af9f72a5cd66bea53589b6df29/Frame-970.jpg" /> <img width="2160" height="925" width_o="2160" height_o="925" data-src="https://freight.cargo.site/t/original/i/7da52c96b5bb29d614e52e130055bd3ab3bea7b3d4dd96f2f8aa8b6fafec7964/Hero-Image.png" data-mid="88536956" border="0" src="https://freight.cargo.site/w/1000/i/7da52c96b5bb29d614e52e130055bd3ab3bea7b3d4dd96f2f8aa8b6fafec7964/Hero-Image.png" /> Brand Personality And we of course didn’t forget to bring the playfulness that we’ve all come to associate with the Golden Arches to life in small, branded moments across the ecosystem. <img width="627" height="1080" width_o="627" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3e13ec8bcc24677a00f82d83879e04755efac2fc0676657f27f448541a0c63d/Frame-985.png" data-mid="219809927" border="0" src="https://freight.cargo.site/w/627/i/b3e13ec8bcc24677a00f82d83879e04755efac2fc0676657f27f448541a0c63d/Frame-985.png" /> <img width="628" height="1080" width_o="628" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0fba6c78165c9067f7140688e1c2c5d940a84bf6997c8a9d4531980ea4ba5be9/Frame-986.png" data-mid="219809926" border="0" src="https://freight.cargo.site/w/628/i/0fba6c78165c9067f7140688e1c2c5d940a84bf6997c8a9d4531980ea4ba5be9/Frame-986.png" /> <img width="627" height="1080" width_o="627" height_o="1080" data-src="https://freight.cargo.site/t/original/i/81a962ecfa94a94dbbb5455a1abd8a18dc9acce2e530a56079688cdc850c77ac/Frame-987.png" data-mid="219809925" border="0" src="https://freight.cargo.site/w/627/i/81a962ecfa94a94dbbb5455a1abd8a18dc9acce2e530a56079688cdc850c77ac/Frame-987.png" /> <img width="3239" height="1538" width_o="3239" height_o="1538" data-src="https://freight.cargo.site/t/original/i/632ca4fc347f49b4132f6cafdddcbc13f38a0424a7a68a6a9d563de34eb5fdfd/Device-Mashups.png" data-mid="88627533" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/632ca4fc347f49b4132f6cafdddcbc13f38a0424a7a68a6a9d563de34eb5fdfd/Device-Mashups.png" /> Credits — Edan Michener Colleen Miller Erin McCarthy Tyler King Brandon Wells Gabe Cheung https://edanmichener.com/Nike-PLAYlist Fri, 31 Jan 2020 03:56:59 +0000 Edan Michener Design https://edanmichener.com/Nike-PLAYlist <img src="https://freight.cargo.site/t/original/i/28f23c11b9070236cc51045d344e66cbb81f1cac54d2db694f4a177454044369/Banner_Op_4-Copy.png" alt="Image" style="width: 100%; height: auto;"> Animation Nike PLAYlist Insight In 2019, only 1 in 10 kids find sports to be fun. With stats like that, it’s easy to see why kid’s participation in sport is declining.Challenge Develop a way for Nike to connect with the youth and encourage them to play.Big Idea Nike PLAYlist - An episodic series that lets kids reclaim the fun side of sport by owning the conversation and expressing themselves through activity. Role: Visual Designer, Animator How It Worked Each season includes a variety of segments like Sports Lab, #TheReplay and 60 Second Hangs. In each, elite Athletes like Sam Kerr, De’Aaron Fox and Todd Gurley are paired with kids to inspire them to find new, inventive ways to move. Making It Social To ensure the show encourages behavior, we designed each episode to run on YouTube, and live as the first-ever Nike content to run on TikTok. <img width="300" height="459" width_o="300" height_o="459" data-src="https://freight.cargo.site/t/original/i/deab1ac6401ae8f0f7709a5b6333ac55d8313f5a8010f244e9146c123e1025f3/sky.gif" data-mid="59890450" border="0" src="https://freight.cargo.site/w/300/i/deab1ac6401ae8f0f7709a5b6333ac55d8313f5a8010f244e9146c123e1025f3/sky.gif" /> <img width="485" height="800" width_o="485" height_o="800" data-src="https://freight.cargo.site/t/original/i/9a0b8f52bf7fc132278b7c4b9c12c199614f36ba3522764d093ac159180abf7a/kerr.gif" data-mid="59890971" border="0" src="https://freight.cargo.site/w/485/i/9a0b8f52bf7fc132278b7c4b9c12c199614f36ba3522764d093ac159180abf7a/kerr.gif" /> <img width="300" height="484" width_o="300" height_o="484" data-src="https://freight.cargo.site/t/original/i/4bb9a427f76e8380d678264d145c045821e8bfb3b28a5615915620268513e191/fox.gif" data-mid="59890975" border="0" src="https://freight.cargo.site/w/300/i/4bb9a427f76e8380d678264d145c045821e8bfb3b28a5615915620268513e191/fox.gif" /> Credits — Edan Michener Sammi Needham Tommy Korad Daan van Dam Peter Toutant Bridget Hildebrandt Andy SilvaBello https://edanmichener.com/Nike-Member-Days Tue, 17 May 2022 18:11:20 +0000 Edan Michener Design https://edanmichener.com/Nike-Member-Days <img src="https://freight.cargo.site/t/original/i/43d81aa0d6c85eb4173f541f4be450a3a033fd647ad69af736ad7f557463c352/Moodboard.png" alt="Image" style="width: 100%; height: auto;"> Brand Identity Campaign Nike Member Days Challenge Nike Member Days, a biannual celebration of the Nike Membership community, needed a dynamic and recognizable brand identity, one that could be executed globally and consistently across Nike’s many different geographies, with the primary goal of shifting the promise of Nike Membership from buying to belonging. Solution We created a brand identity that works across all placements, geo-specific adaptations, and accommodates both consistent Membership identity elements and future seasonal campaign evolutions. Role: Visual Designer <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a52c93151b28b124e56b9e3b3b5cc4bc3f5c1aff4d972542fb260f4633b7012/Guidelines.png" data-mid="142908680" border="0" src="https://freight.cargo.site/w/1000/i/1a52c93151b28b124e56b9e3b3b5cc4bc3f5c1aff4d972542fb260f4633b7012/Guidelines.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8734a0a2380deb7fdb9c2a628c8d2700ddba911372a97590f946b1c3a697335e/5.png" data-mid="219808526" border="0" src="https://freight.cargo.site/w/1000/i/8734a0a2380deb7fdb9c2a628c8d2700ddba911372a97590f946b1c3a697335e/5.png" /> Setting the System Our identity created a consistent look and feel for Member Days, a program that athletes will now recognize, anticipate and celebrate long into the future. <img width="3415" height="1380" width_o="3415" height_o="1380" data-src="https://freight.cargo.site/t/original/i/721adcd0b26a6703fecf6fcbffa4b6c96a88c470b1ec710fe4e73280884bc125/MD-Devices-2.png" data-mid="142921757" border="0" src="https://freight.cargo.site/w/1000/i/721adcd0b26a6703fecf6fcbffa4b6c96a88c470b1ec710fe4e73280884bc125/MD-Devices-2.png" /> Member Days HQ We also created a campaign journey and hub, where Members could explore and participate in globally-led as well as geo-specific activations. The hub was built for local Nike markets to customize their Member Days campaign materials according to their unique Member Days programming. <img width="1567" height="1235" width_o="1567" height_o="1235" data-src="https://freight.cargo.site/t/original/i/6c8d44daadccfda0fa154f057fb3403af518b367076fb7881e613f8da4c0f617/Rectangle-661.png" data-mid="203813806" border="0" src="https://freight.cargo.site/w/1000/i/6c8d44daadccfda0fa154f057fb3403af518b367076fb7881e613f8da4c0f617/Rectangle-661.png" /> <img width="1568" height="1235" width_o="1568" height_o="1235" data-src="https://freight.cargo.site/t/original/i/eed64913981cd215506cd06838e683940e3f60fc96d8408e54b76f1ef46cc3f1/Rectangle-662.png" data-mid="203813807" border="0" src="https://freight.cargo.site/w/1000/i/eed64913981cd215506cd06838e683940e3f60fc96d8408e54b76f1ef46cc3f1/Rectangle-662.png" /> <img width="1567" height="1235" width_o="1567" height_o="1235" data-src="https://freight.cargo.site/t/original/i/09681df0033091e8d93d9c4746fbb8fe91d8b88e215c364fb258afe4ccbd7094/Rectangle-663.png" data-mid="203813804" border="0" src="https://freight.cargo.site/w/1000/i/09681df0033091e8d93d9c4746fbb8fe91d8b88e215c364fb258afe4ccbd7094/Rectangle-663.png" /> Extending to Retail We extended beyond digital into physical OOH and retail spaces as well, making this campaign into a true online-to-offline journey for our Members. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/67ad72c33d39fb864c3a89f53a4a2ec67f81e9e9e6f74e890637cc26cd89dc43/000.png" data-mid="219808338" border="0" src="https://freight.cargo.site/w/1000/i/67ad72c33d39fb864c3a89f53a4a2ec67f81e9e9e6f74e890637cc26cd89dc43/000.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6e3f055fbdd8413061a34f44d643b416bc912a00d4568f4f4a7bd8535d5a1535/205.png" data-mid="219808336" border="0" src="https://freight.cargo.site/w/1000/i/6e3f055fbdd8413061a34f44d643b416bc912a00d4568f4f4a7bd8535d5a1535/205.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a8256992c5b366f5042c747659d9f90558a6e76616fdd9dc6f030c0e1587641/303.png" data-mid="219808335" border="0" src="https://freight.cargo.site/w/1000/i/6a8256992c5b366f5042c747659d9f90558a6e76616fdd9dc6f030c0e1587641/303.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/27076830e75d2c30855921274b39fd5b71a48822b654d515205ce0ed9eeac113/402.png" data-mid="219808334" border="0" src="https://freight.cargo.site/w/1000/i/27076830e75d2c30855921274b39fd5b71a48822b654d515205ce0ed9eeac113/402.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/815800b2dec6413dafdcd19eb721c39c2ea4abbf716fdccbf4857a14f2f2729b/703.png" data-mid="219808333" border="0" src="https://freight.cargo.site/w/1000/i/815800b2dec6413dafdcd19eb721c39c2ea4abbf716fdccbf4857a14f2f2729b/703.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b3b3e4ab84a6e286bee031cff7e589df4861c82b70e9a339c7c199d7418db450/712.png" data-mid="219808332" border="0" src="https://freight.cargo.site/w/1000/i/b3b3e4ab84a6e286bee031cff7e589df4861c82b70e9a339c7c199d7418db450/712.png" /> Credits — Edan Michener Henry Cook Peter Toutant Brandon Wells https://edanmichener.com/Nike-Game-Growers-Now Sun, 09 Feb 2020 23:56:32 +0000 Edan Michener Design https://edanmichener.com/Nike-Game-Growers-Now <img src="https://freight.cargo.site/t/original/i/518ff12ce1cdc3cec4796434d3d23cfdb8a5f6b94cfc753002788aacb0ba4074/gg-d.png" alt="Image" style="width: 100%; height: auto;"> Brand Identity Animation Nike Game Growers Now Insight Societal pressure, lack of easy access, and feelings of powerlessness are making it difficult for young girls to participate in sport.Challenge How do we encourage girls to imagine themselves as athletes of the future, if they can’t see women there in the present?Big Idea Nike Game Growers Now - A new, unprecedented show that unites girls by offering an immediate way to add their voice to the conversation. Role: Visual Designer, Animator Before the show, we put the call out to people everywhere to sign up to celebrate women in sports and broadcast the show on their own channels. For the first time, viewers could co-broadcast the Nike live-stream on their social channels, transforming them from passive viewers to active supporters. <img width="2500" height="1947" width_o="2500" height_o="1947" data-src="https://freight.cargo.site/t/original/i/0982e8b3a0d936b63c9f11fe988cf94d6fa8432c594b10a0d98a689f843b07e6/GG-phones.png" data-mid="64886551" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0982e8b3a0d936b63c9f11fe988cf94d6fa8432c594b10a0d98a689f843b07e6/GG-phones.png" /> <img width="1500" height="965" width_o="1500" height_o="965" data-src="https://freight.cargo.site/t/original/i/26db90a3d0b3f67fb0b9561719d3d1de9effb4f2c2cca98d44e9444e4898a367/20191009.---Game-Growers-at-NYHQ-50.jpg" data-mid="60653786" border="0" src="https://freight.cargo.site/w/1000/i/26db90a3d0b3f67fb0b9561719d3d1de9effb4f2c2cca98d44e9444e4898a367/20191009.---Game-Growers-at-NYHQ-50.jpg" /> Going Live The 30-minute show features WNBA Las Vegas Aces player, A’ja Wilson; Actor and rapper, Sky Katz and Director of Operations, WNBPA, Terri Carmichael Jackson, with model and baller Keke Sevillian as the dynamic host. The discussion incorporates a mix of funny, serious and inspiring stories from the guests about their experiences with sports, where it’s taken them, and their message for girls today. <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7c4591a75eba59f3fd98e8b30b88b26f4d15e9b39d649717f5ed648d93af2b8d/Nike_GameGrowersLive_Social_SKY-ANNOUNCE-IG-STORY-FRAME-2.png" data-mid="127307120" border="0" src="https://freight.cargo.site/w/1000/i/7c4591a75eba59f3fd98e8b30b88b26f4d15e9b39d649717f5ed648d93af2b8d/Nike_GameGrowersLive_Social_SKY-ANNOUNCE-IG-STORY-FRAME-2.png" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/17565bf38f8c2cadb8f17f06f1d54fc911ee8327aa97b752123799fb064da411/Nike_GameGrowersLive_Social_AJA-DAYOF-IG-STORY.png" data-mid="127307191" border="0" src="https://freight.cargo.site/w/1000/i/17565bf38f8c2cadb8f17f06f1d54fc911ee8327aa97b752123799fb064da411/Nike_GameGrowersLive_Social_AJA-DAYOF-IG-STORY.png" /> Credits — Edan Michener Sammi Needham Daan van Dam Bridget Hildebrandt Erin McCarthy Emma Ziesemer https://edanmichener.com/Heat-the-Streets Mon, 10 Feb 2020 01:20:48 +0000 Edan Michener Design https://edanmichener.com/Heat-the-Streets Case Study Cannes Future Lions Social Activism Heat the Streets Challenge Homelessness is an issue with no easy, immediate solution. As we try to solve it, thousands of people remain out on the streets, freezing to death.Solution Use footsteps to heat sidewalks and keep the homeless warm on those dark, frigid nights.Role: Designer, Animator, Editor Gold RAF ADDY Award Winner <img width="1500" height="840" width_o="1500" height_o="840" data-src="https://freight.cargo.site/t/original/i/834f33590de80208063dd7ce6c75b773ac956a03f20cbdb3b5f0c208bcf6d995/Frame-1.jpg" data-mid="60658579" border="0" src="https://freight.cargo.site/w/1000/i/834f33590de80208063dd7ce6c75b773ac956a03f20cbdb3b5f0c208bcf6d995/Frame-1.jpg" /> <img width="1500" height="841" width_o="1500" height_o="841" data-src="https://freight.cargo.site/t/original/i/f33a808f550e438710b6889b7baf3e72ddb430da8355d5b026bee0b7e965d8e9/Frame-2.jpg" data-mid="60658608" border="0" src="https://freight.cargo.site/w/1000/i/f33a808f550e438710b6889b7baf3e72ddb430da8355d5b026bee0b7e965d8e9/Frame-2.jpg" /> <img width="1500" height="839" width_o="1500" height_o="839" data-src="https://freight.cargo.site/t/original/i/e26fdce403ebde2a6353918d8443b15e8a65f90968f8243b84c249b1f5c4ca8a/Frame-3.jpg" data-mid="60658620" border="0" src="https://freight.cargo.site/w/1000/i/e26fdce403ebde2a6353918d8443b15e8a65f90968f8243b84c249b1f5c4ca8a/Frame-3.jpg" /> <img width="1500" height="838" width_o="1500" height_o="838" data-src="https://freight.cargo.site/t/original/i/bc50d3c32b287c8e4879763edd3d385dbd6200c34ea38f046f3f90403ecfb821/Frame-4.png" data-mid="60658624" border="0" src="https://freight.cargo.site/w/1000/i/bc50d3c32b287c8e4879763edd3d385dbd6200c34ea38f046f3f90403ecfb821/Frame-4.png" /> Credits — Edan Michener Sophie Knochenhauer https://edanmichener.com/Tell-a-Whopper-Get-a-Whopper Mon, 10 Feb 2020 02:51:55 +0000 Edan Michener Design https://edanmichener.com/Tell-a-Whopper-Get-a-Whopper Case Study D&amp;AD New Blood Tell a Whopper Get a Whopper Challenge Younger generations do not have the same love for the Whopper as others. In fact, they think the Whopper is crap and that Burger King is not honest about its ingredients. Solution Expose people’s biggest lies in exchange for an honest-to-goodness flame-grilled Whopper. Because it’s hard to find this kind of honesty anywhere else. Role: Designer, Animator, Editor <img width="1500" height="843" width_o="1500" height_o="843" data-src="https://freight.cargo.site/t/original/i/7ea947808174e7cf4762d0374c39c989d72fa6c851303cb16f437379238657af/Frame-1-1.jpg" data-mid="60661631" border="0" src="https://freight.cargo.site/w/1000/i/7ea947808174e7cf4762d0374c39c989d72fa6c851303cb16f437379238657af/Frame-1-1.jpg" /> <img width="1500" height="841" width_o="1500" height_o="841" data-src="https://freight.cargo.site/t/original/i/4284d6642f3661fc6fdeef5e9cf5feb4da54608c0d1abc01c531757a6a1381e2/Frame-2-1.jpg" data-mid="60661668" border="0" src="https://freight.cargo.site/w/1000/i/4284d6642f3661fc6fdeef5e9cf5feb4da54608c0d1abc01c531757a6a1381e2/Frame-2-1.jpg" /> <img width="1500" height="841" width_o="1500" height_o="841" data-src="https://freight.cargo.site/t/original/i/8096ee43634b252716af647237deb7dee2bdf5378aa76573dffae2c98f6265a0/Frame-3-1.jpg" data-mid="60661669" border="0" src="https://freight.cargo.site/w/1000/i/8096ee43634b252716af647237deb7dee2bdf5378aa76573dffae2c98f6265a0/Frame-3-1.jpg" /> <img width="1500" height="838" width_o="1500" height_o="838" data-src="https://freight.cargo.site/t/original/i/3c91005a027d579319c6d242d0b466eb6993b8b20afedcfd6e7115887ceb1264/Frame-4.jpg" data-mid="60661670" border="0" src="https://freight.cargo.site/w/1000/i/3c91005a027d579319c6d242d0b466eb6993b8b20afedcfd6e7115887ceb1264/Frame-4.jpg" /> Credits — Edan Michener Sophie Knochenhauer Ryan Charland Nick Lusnar https://edanmichener.com/Advertising-Ruined-VR Tue, 11 Feb 2020 04:54:04 +0000 Edan Michener Design https://edanmichener.com/Advertising-Ruined-VR Game Design Virtual Reality Advertising Ruined VR With virtual reality still in its infancy, many developers are trying to monetize it through advertising. This is nothing new, as radio, television, and digital all eventually did the same. But, virtual reality is unlike any other medium, so we can’t treat it the same way with the same advertising. “Advertising Ruined VR” is an interactive world built through the Unity Engine, which shows how bad advertising could impact these virtual worlds.