Case Study
D&AD New Blood
D&AD New Blood
Tell a Whopper Get a Whopper
Challenge
Younger generations do not have the same love for the Whopper as others. In fact, they think the Whopper is crap and that Burger King is not honest about its ingredients.
Solution
Expose people’s biggest lies in exchange for an honest-to-goodness flame-grilled Whopper. Because it’s hard to find this kind of honesty anywhere else.
Role: Designer, Animator, Editor
Younger generations do not have the same love for the Whopper as others. In fact, they think the Whopper is crap and that Burger King is not honest about its ingredients.
Solution
Expose people’s biggest lies in exchange for an honest-to-goodness flame-grilled Whopper. Because it’s hard to find this kind of honesty anywhere else.
Role: Designer, Animator, Editor
Credits
Edan Michener
Sophie Knochenhauer
Ryan Charland
Nick Lusnar
Sophie Knochenhauer
Ryan Charland
Nick Lusnar