Brand Identity
Campaign
Animation

Nike Run APLA

Challenge
Nike’s 2024 Run Campaign needed to be extended into international markets outside the US, namely key cities in Korea, Brazil, and Portugal that are a part of the company’s Asia Pacific Latin America (APLA) market.

Solution
A copy, design, and motion system that spans multiple languages, including key OOH and local event placements.

Role: Senior Visual Designer

Concept

Running is all about pushing past your comfort zone. That ethos is reflected through copy, design, and motion that brings uncomfortable truths about running to the forefront, but turns them on their head. By pushing beyond those limitations, every runner wins.