Animation
Nike PLAYlist
Insight
In 2019, only 1 in 10 kids find sports to be fun. With stats like that, it’s easy to see why kid’s participation in sport is declining.
Challenge
Develop a way for Nike to connect with the youth and encourage them to play.
Big Idea
Nike PLAYlist - An episodic series that lets kids reclaim the fun side of sport by owning the conversation and expressing themselves through activity.
Role: Designer, Animator
In 2019, only 1 in 10 kids find sports to be fun. With stats like that, it’s easy to see why kid’s participation in sport is declining.
Challenge
Develop a way for Nike to connect with the youth and encourage them to play.
Big Idea
Nike PLAYlist - An episodic series that lets kids reclaim the fun side of sport by owning the conversation and expressing themselves through activity.
Role: Designer, Animator
How it worked
Each season includes a variety of segments like Sports Lab, #TheReplay and 60 Second Hangs. In each, elite Athletes like Sam Kerr, De’Aaron Fox and Todd Gurley are paired with kids to inspire them to find new, inventive ways to move.
Making it social
To ensure the show encourages behavior, we designed each episode to run on YouTube, and live as the first-ever Nike content to run on TikTok.
Credits
Edan Michener
Sammi Needham
Tommy Korad
Daan van Dam
Peter Toutant
Bridget Hildebrandt
Andy SilvaBello
Sammi Needham
Tommy Korad
Daan van Dam
Peter Toutant
Bridget Hildebrandt
Andy SilvaBello