Amazon Care Launch Support

Challenge

As Amazon began to role out its healthcare brand, Amazon Care, the team needed design support for a variety of print and digital assets during their open enrollment period and beyond.

Solution

Provide the Amazon Care team with a library of both print and digital assets to help promote the new brand, and lay the groundwork for the brand’s future marketing materials.

Open Enrollment Postcards

These postcards would be sent out to employees ahead of the open enrollment period. They drive to both the Amazon Care website and the App Store.

New Hire Fair Event

The Amazon Care team needed digital and instructional print signage made for an upcoming New Hire Fair, in order to promote the new brand. 

Salesforce Emails

A library of email designs, email templates, and email modules were built within Salesforce Marketing Cloud for the Amazon Care team to use.

Care Rocks Signage

The team at Amazon Care needed print signage made for a rock painting event they were holding called Care Rocks. It was based off of the Kindness Rocks Project.